PENGARUH PEMASARAN DIGITAL, KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP MINAT NASABAH

This study aims to examine and analyze the effect of digital marketing, service quality, and trust on customer interest in using mobile banking at KCP Bank Sumut Sei Sikambing. This study used a quantitative approach with descriptive quantitative and explanatory research methods. The population consisted of 1,866 customers, with a sample of 100 respondents selected using random sampling techniques and the Slovin formula. Data collection techniques were carried out through questionnaires, intervi...